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Upsie named finalist for 16th Annual Tekne Awards

September 30, 2015

MHTA to honor Minnesota’s top technology companies and individuals at the Nov. 18 awards ceremony.

MINNEAPOLIS – The Minnesota High Tech Association (MHTA) has named Upsie as a finalist in the Startup category for the 2015 Tekne Awards, which will be held at the Minneapolis Convention Center on Thursday, Nov. 18. The Tekne Awards honor Minnesota companies and individuals who have shown superior technology innovation and leadership.

Upsie is a new mobile app that’s attacking the $40-billion extended warranty industry by questioning marketplace conventions and empowering consumers with information, access and convenience. It’s a new approach to an established industry and uses technology to put the control in consumers’ hands. The Upsie app provides users with dependable, transparent coverage and pricing options that can be browsed by product category or by scanning a barcode while shopping. Warranties can be purchased directly through the app, and coverage information, including receipts, is all stored for easier management and tracking.

“We all want to protect our investments in the things we love, whether it’s a new television, a stainless-steel refrigerator, or that riding lawn mower you’ve always wanted,” said Clarence Bethea, founder and CEO of Upsie. “The process of selecting and managing extended warranty coverage should be just as rewarding as shopping for the products, and that’s the inspiration behind Upsie—to give customers more choice and control over the process, but also ensure it’s a fun and trouble-free experience.”

Presented by the MHTA, the Tekne Awards annually recognize Minnesota’s best and brightest technology users and developers in innovation, development, education, commercialization and management. A full list of finalists is available online at http://www.tekneawards.org.

“The Tekne Awards recognize those whose leadership and dedication to technological development helps demonstrate Minnesota as a global leader in technology,” said Margaret Anderson Kelliher, president and CEO of MHTA. “This year’s finalists should be extremely proud of their role in advancing the science and technology sector in Minnesota.”

The 16th annual Tekne Awards program will begin at 4:30 p.m. with a VIP registration and reception, followed by general registration and cocktails at 5 p.m. The awards ceremony will commence at 7 p.m., with a post-event reception at 8:30 p.m. WCCO anchor Amelia Santaniello will emcee the event.

For additional information, or to register for the 2015 Tekne Awards program, visit http://www.tekneawards.org or contact Aly Roach at 952-230-4553 or aroach@mhta.org.

About Upsie

Upsie is a free mobile application that puts the power of warranty decisions directly in the hands of consumers at their convenience. With its low markup and customer-focused approach, Upsie is revolutionizing the warranty industry by demystifying everything from shopping to buying and storing warranty information. Upsie champions customer empowerment and helps users protect the products that matter most to them, including smartphones, personal electronics, home appliances, audio/visual equipment, video game consoles, lawn and garden tools, and more. Visit www.upsie.com for additional info or follow @Upsie_ on Twitter.

About Minnesota High Tech Association (MHTA)

MHTA is an innovation and technology association united in fueling Minnesota’s prosperity. We help bring together the people of Minnesota’s technology ecosystem and lead the charge in directing technology issues to Minnesota’s state capitol. MHTA is the only membership organization that represents Minnesota’s entire technology-based economy. MHTA members include organizations of every size − involved in virtually every aspect of technology creation, production, application and education in Minnesota. Find out more online at http://www.mhta.org or follow MHTA on Twitter at http://twitter.com/MHTA.


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