Sony’s latest Alpha-branded A7 IV digital camera, the follow-up to the top-rated A7 III
, is now almost here. The A7 IV
looks set to impress, with a raft of new features, unique capabilities, and more.
The Alpha range is now a decade and a half in the making, with Sony first introducing its flagship digital camera system back in June 2006. This introduction came less than 12 months after its initial entry into the digital SLR market the previous July. Within just two years, Sony was the fastest-growing company in the sector, quickly becoming the third-largest DSLR manufacturer globally in the process.
Now, and ahead of the Sony A7 IV’s release to customers, here’s what we know so far about the upcoming full-frame mirrorless digital camera from the award-winning Japanese manufacturer.
Sony A7 IV Specs
Sony is famous for its cameras and photography equipment, and with good reason. Just as with the A7 III, the latest Alpha-branded model, the A7 IV, is unlikely to disappoint based on the specs recently announced by Sony. Highlights include:
- 33MP full-frame Exmor R back-illuminated CMOS sensor
- Next-generation BIONZ XR image processing engine
- 4K video at 60fps with full pixel readout in all formats
- 7K oversampling with no pixel binning
- Real-time eye autofocus for photo and video
- S-Cinetone, S-Log, HLG, and ten built-in Creative Look presets
- Advanced movie features, including Focus Map and Breathing Comp
- 4K live streaming with internal recording
- Five-axis in-body image stabilization
- Active Mode for handheld video
It’s a list that’s sure to wow even the most highly skilled camera enthusiasts, with the yet-to-launch Sony A7 IV already boasting groundbreaking performance in terms of both still photography and video recording. Marketed as the ideal hybrid camera, Sony promises breathtaking imagery along with on-the-spot delivery and distribution across the board.
For example, Sony’s next-generation BIONZ XR image processing engine is believed to be up to eight times more powerful than its predecessor. Features like the A7 IV’s real-time eye autofocus are designed to work with all subjects, too, including humans, animals, and birds, in both photos and videos.
Sony A7 IV Release Date
Sony first teased the launch of its latest Alpha-branded camera on October 21, 2021
. Interested parties can pre-order the Sony A7 IV. In addition, the first customers in the U.S. are likely to receive their cameras at the beginning of December. However, buyers in other markets, including Australia, can expect to receive their A7 IVs slightly sooner, starting in late November.
Sony offered an initial look at the newly announced A7 IV on YouTube
. This included interviews from content creators such as Carmen Huter, Maciej Suwalowski, Matteo Bruno, and Gustav Kiburg.
Sony A7 IV Price
The Sony A7 IV will cost buyers $2,499.99 for the body only. It’s also available, at launch, bundled with a 28-70mm zoom lens for $2,699.99. Overall, that’s a price increase of roughly 25 percent over the outgoing A7 III.
It is available to pre-order now from Sony
. Perks of dealing directly with the manufacturer include free, contactless delivery and a simple, straightforward return process. Eligible Sony customers have a choice of easy ways to pay over time, should they wish.
In addition, most Sony cameras are returnable within 30 days following shipment. They must be sent back with all included accessories, instruction sheets, and any bundled Sony merchandise, in their original packaging.
Best Camera Warranties
Those with the Sony A7 IV should purchase an extended warranty to protect their new camera from lens cracks, accidental damage, and manufacturing defects. The best option for those looking for affordable and comprehensive warranties is Upsie
Upsie offers comprehensive camera warranty coverage
that costs up to 70 percent less than policies sold elsewhere. Customers with an Upsie warranty gain protection from manufacturer defects, mechanical faults, zoom issues, and power failures, as well as insurance against drops, spills, cracks, and other accidental damage.
In addition, Upsie offers a range of camera warranties, camera lens warranties
, and video camera warranties, each designed to cater to the exacting needs of individual customers and their equipment.
Purchase an Upsie warranty for affordable protection for your new camera.
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